Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.
Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…Read More
This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn so…Read More
“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker
Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…Read More
Over the past few months, I’ve developed market data for several network infrastructure projects. It’s made me wonder where all this is going.
The market for business broadband connectivity is very robust. In recent interviews I learned that network fiber and cabling equipment and services are a growing market despite the…Read More
The approach I used was to develop a bottom-up market forecast for each of the twenty major device types aggregated into a data-driven forecast for the component’s total addressable market.Read More
Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.) It is hard to imagine traditionalists and players seeing this as an advantage. Viewed on ESPN it would probably seem…Read More
Could crowdsourcing be a viable alternative to a focus group?Read More
In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.Read More
CE is undergoing a paradigm shift from producing devices to supporting differentiated customer experiences. Innovation for its own sake is not enough: Getting closer to customers is the key to success. As products become smarter and customer interactions evolve, the amount of customer data is growing exponentially. CE companies can leverage technology to analyze data, generate insights and cultivate deeper, more intimate customer relationships.Read More