Stepping over laser beams

Tricks of the Trade Show (3) – Strategy: Protect the Family Jewels

February 19, 2014 |  by  |  No Comments

Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.

Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…

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Competitive Intelligence at Trade Shows - Planning and Preparation

Competitive Intelligence at Trade Shows – Planning and Preparation

March 17, 2013 |  by  |  No Comments

This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn so…

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Tricks of the Trade Show

January 26, 2013 |  by  |  No Comments

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker

Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…

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Fiber Optic Buggy Whips?

August 6, 2012 |  by  |  No Comments

Over the past few months, I’ve developed market data for several network infrastructure projects. It’s made me wonder where all this is going.

The market for business broadband connectivity is very robust. In recent interviews I learned that network fiber and cabling equipment and services are a growing market despite the…

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RBSC Saves Client $200,000

September 29, 2011 |  by  |  No Comments

The approach I used was to develop a bottom-up market forecast for each of the twenty major device types aggregated into a data-driven forecast for the component’s total addressable market.

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Crowdsourcing – Part 4 – Crowded Out by the Crowd

August 8, 2011 |  by  |  No Comments

Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.)  It is hard to imagine traditionalists and players seeing this as an advantage. Viewed on ESPN it would probably seem…

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Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One?

June 13, 2011 |  by  |  No Comments

Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done faster to boot. However, getting useful input from a faceless mob in an unstructured…

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Crowdsourcing – Part 2 – Consumer Electronics

April 28, 2011 |  by  |  No Comments

Could crowdsourcing be a viable alternative to a focus group?

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Crowd Blurred

Crowdsourcing – Part 1 – The Big Lie About Crowdsourcing

April 25, 2011 |  by  |  1 Comment

In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.

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Consumer Electronics: Focus on the Customer

March 27, 2011 |  by  |  No Comments

CE is undergoing a paradigm shift from producing devices to supporting differentiated customer experiences. Innovation for its own sake is not enough: Getting closer to customers is the key to success. As products become smarter and customer interactions evolve, the amount of customer data is growing exponentially. CE companies can leverage technology to analyze data, generate insights and cultivate deeper, more intimate customer relationships.

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