Tricks of the Trade Show

January 26, 2013 |  by  |  No Comments

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker

Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…

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Crowdsourcing – Part 4 – Crowded Out by the Crowd

August 8, 2011 |  by  |  No Comments

Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.)  It is hard to imagine traditionalists and players seeing this as an advantage. Viewed on ESPN it would probably seem…

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Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One?

June 13, 2011 |  by  |  No Comments

Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done faster to boot. However, getting useful input from a faceless mob in an unstructured…

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Crowdsourcing – Part 2 – Consumer Electronics

April 28, 2011 |  by  |  No Comments

Could crowdsourcing be a viable alternative to a focus group?

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Crowd Blurred

Crowdsourcing – Part 1 – The Big Lie About Crowdsourcing

April 25, 2011 |  by  |  1 Comment

In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.

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