Tricks of the Trade Show

January 26, 2013 |  by  |  No Comments

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker

Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…

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RBSC Saves Client $200,000

September 29, 2011 |  by  |  No Comments

The approach I used was to develop a bottom-up market forecast for each of the twenty major device types aggregated into a data-driven forecast for the component’s total addressable market.

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Crowdsourcing – Part 4 – Crowded Out by the Crowd

August 8, 2011 |  by  |  No Comments

Northwestern University Athletics is using Facebook to poll fans on its basketball court redesign. Most of the responding fans are voting for an all-purple court (NU’s colors are purple and white.)  It is hard to imagine traditionalists and players seeing this as an advantage. Viewed on ESPN it would probably seem…

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Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One?

June 13, 2011 |  by  |  No Comments

Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done faster to boot. However, getting useful input from a faceless mob in an unstructured…

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Crowdsourcing – Part 2 – Consumer Electronics

April 28, 2011 |  by  |  No Comments

Could crowdsourcing be a viable alternative to a focus group?

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Crowd Blurred

Crowdsourcing – Part 1 – The Big Lie About Crowdsourcing

April 25, 2011 |  by  |  1 Comment

In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.

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3DTV – Hype versus Reality

January 18, 2011 |  by  |  1 Comment

With the introduction of 3D TVs in early 2010, TV manufacturers hyped the new technology with the hope of stimulating consumer demand.  Yet annual sales of 3D-capable TV sets were lukewarm at best.  It is estimated that 3.4 million 3D sets were sold worldwide in 2010, accounting for just 1.2% of the…

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New and Improved: 4G, Organic, Natural and Green!

November 21, 2010 |  by  |  No Comments

Consumers increasingly seek out and are often willing to pay a premium for “All natural” and “organic” products. Yet, these terms are often not precisely defined. When it comes to “organic” and “natural”, it’s all about the label.

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Crunching the Oil Spill Numbers

July 30, 2010 |  by  |  1 Comment

As promised, I’ll share my trick to sizing the Deepwater Horizon oil spill with previous catastrophes is working with different units.

Self-interest plays a role in how previous spills and the BP gusher are reported. Amounts in gallons look MUCH BIGGER than amounts in barrels…and weight in tonnes look MUCH SMALLER…

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Spilling Numbers

June 20, 2010 |  by  |  1 Comment

Over the last 50 years, offshore drilling spills, including the Deepwater Horizon, have unleashed a little more than approximately 6.4 million barrels; tanker accidents have spilled 25.4 million barrels. Tanker oil spills occur more frequently and release more oil than offshore drilling accidents, by a wide margin.

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