Stepping over laser beams

Tricks of the Trade Show (3) – Strategy: Protect the Family Jewels

February 19, 2014 |  by  |  No Comments

Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.

Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…

Read More
Competitive Intelligence at Trade Shows - Planning and Preparation

Competitive Intelligence at Trade Shows – Planning and Preparation

March 17, 2013 |  by  |  No Comments

This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn so…

Read More