Posts Tagged ‘competitive intelligence’

Stepping over laser beams

Tricks of the Trade Show (3) – Strategy: Protect the Family Jewels

February 19, 2014 |  by  |  No Comments

Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.

Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…

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Tricks of the Trade Show

January 26, 2013 |  by  |  No Comments

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker

Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…

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