Posts Tagged ‘focus groups’

Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One?

June 13, 2011 |  by  |  No Comments

Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done faster to boot. However, getting useful input from a faceless mob in an unstructured…

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Crowdsourcing – Part 2 – Consumer Electronics

April 28, 2011 |  by  |  No Comments

Could crowdsourcing be a viable alternative to a focus group?

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3DTV – Hype versus Reality

January 18, 2011 |  by  |  1 Comment

With the introduction of 3D TVs in early 2010, TV manufacturers hyped the new technology with the hope of stimulating consumer demand.  Yet annual sales of 3D-capable TV sets were lukewarm at best.  It is estimated that 3.4 million 3D sets were sold worldwide in 2010, accounting for just 1.2% of the…

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