Posts Tagged ‘market research’

Stepping over laser beams

Tricks of the Trade Show (3) – Strategy: Protect the Family Jewels

February 19, 2014 |  by  |  No Comments

Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.

Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…

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Competitive Intelligence at Trade Shows - Planning and Preparation

Competitive Intelligence at Trade Shows – Planning and Preparation

March 17, 2013 |  by  |  No Comments

This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn so…

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Tricks of the Trade Show

January 26, 2013 |  by  |  No Comments

“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker

Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…

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Fiber Optic Buggy Whips?

August 6, 2012 |  by  |  No Comments

Over the past few months, I’ve developed market data for several network infrastructure projects. It’s made me wonder where all this is going.

The market for business broadband connectivity is very robust. In recent interviews I learned that network fiber and cabling equipment and services are a growing market despite the…

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Crowdsourcing – Part 3 – Are Two Thousand Heads Better than One?

June 13, 2011 |  by  |  No Comments

Tapping into the wisdom of the crowd is appealing: instead of hiring one person to perform a task, a business can pay little or nothing to divide it up among thousands, perhaps getting the work done faster to boot. However, getting useful input from a faceless mob in an unstructured…

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Crowdsourcing – Part 2 – Consumer Electronics

April 28, 2011 |  by  |  No Comments

Could crowdsourcing be a viable alternative to a focus group?

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Crowd Blurred

Crowdsourcing – Part 1 – The Big Lie About Crowdsourcing

April 25, 2011 |  by  |  No Comments

In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.

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Chicago Auto Show – Car Buyers Enamored by Consumer Electronics

February 24, 2011 |  by  |  No Comments

The 2011 Chicago Auto Show (CAS) boasted a 10 percent year-over-year increase in attendance. Local dealerships hope a heightened interest in a recovering auto industry will translate into a continuation of increases in monthly sales. Of course, lots of people are trying to figure out what will drive the market.

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3DTV – Hype versus Reality

January 18, 2011 |  by  |  1 Comment

With the introduction of 3D TVs in early 2010, TV manufacturers hyped the new technology with the hope of stimulating consumer demand.  Yet annual sales of 3D-capable TV sets were lukewarm at best.  It is estimated that 3.4 million 3D sets were sold worldwide in 2010, accounting for just 1.2% of the…

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New and Improved: 4G, Organic, Natural and Green!

November 21, 2010 |  by  |  No Comments

Consumers increasingly seek out and are often willing to pay a premium for “All natural” and “organic” products. Yet, these terms are often not precisely defined. When it comes to “organic” and “natural”, it’s all about the label.

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