Posts Tagged ‘market research’
Scouts, Spies, and Lies
While you are seeking competitive information at trade shows, you are also being targeted by your competitors. Effective counterintelligence is necessary to avoid spilling the beans.
Some years back, Microsoft’s annual Mobile and Embedded DevCon (MEDC) – a combination of trade show and technical conference – was probably…Read More
This is my second post on tips and tricks at trade shows. The key to taking advantage of the opportunities to gather intelligence —and minimize errors—is careful planning and thoughtful preparation. Because industry players – competitors, suppliers, customers, regulators, potential partners, gurus – are all gathered in one location, you can learn so…Read More
“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker
Companies spend hundreds of thousands of dollars per year participating in industry conferences, trade shows, and seminars. While your company may be maximizing your sales efforts at these events,…Read More
Over the past few months, I’ve developed market data for several network infrastructure projects. It’s made me wonder where all this is going.
The market for business broadband connectivity is very robust. In recent interviews I learned that network fiber and cabling equipment and services are a growing market despite the…Read More
Could crowdsourcing be a viable alternative to a focus group?Read More
In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.Read More
The 2011 Chicago Auto Show (CAS) boasted a 10 percent year-over-year increase in attendance. Local dealerships hope a heightened interest in a recovering auto industry will translate into a continuation of increases in monthly sales. Of course, lots of people are trying to figure out what will drive the market.Read More
With the introduction of 3D TVs in early 2010, TV manufacturers hyped the new technology with the hope of stimulating consumer demand. Yet annual sales of 3D-capable TV sets were lukewarm at best. It is estimated that 3.4 million 3D sets were sold worldwide in 2010, accounting for just 1.2% of the…Read More
Consumers increasingly seek out and are often willing to pay a premium for “All natural” and “organic” products. Yet, these terms are often not precisely defined. When it comes to “organic” and “natural”, it’s all about the label.Read More