Crowdsourcing – Part 1 – The Big Lie About Crowdsourcing
Although the practice of crowdsourcing isn’t new – interviews, focus groups, customer feedback, and surveys have been around for decades – Jeff Howe first used the term in a 2006 Wired magazine article. Since then it has become a buzzword that describes an invitation to imagine, interact, and inspire. It is used by companies that want to be perceived as modern, tech-savvy and networked.
Crowdsourcing is defined as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call. With the Internet and social networking popularity, such “calls to action” can attract thousands of individuals, especially when they are motivated by obsession, competition, money, or all three.
Some say crowdsourcing drives better innovation, deeper insight and competitive advantage. The notion of crowds creating solutions is appealing. After all, we want to believe that working together we can do anything.
In a short four part blog we will discuss how crowdsourcing can be a part of an overall plan to foster technological advancement, design products, research markets and sell to consumers.